L'Ateneu d'Innovació Digital i Democràtica
Introduction to web analytics with Matomo
Is user navigation working on your website? What is the bounce rate? How are your campaigns performing? Learn how to juice Matomo and start extracting reports, while protecting 100% of user privacy. From project communication, we can analyze the performance of digital tools without giving the data to third parties.
This training provides a concise introduction to Matomo, covering everything from theory to implementation through practical and fundamental steps. During this training, we introduce everyday tools that enhance the communication strategies of our organizations. Throughout this process, we emphasize a perspective that not only respects the privacy of those we collaborate with but also aligns with the principles of human rights within the digital realm.
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